University Marketing and Communication

The Office of University Marketing and Communication is the central hub for advancing the SRU brand through telling stories and celebrating the achievements of our students, faculty, and staff.

The office plays a pivotal role in supporting SRU’s mission by driving initiatives that contribute to enrollment, fundraising, and institutional visibility. We provide expert guidance to university leaders, communicators, and creators, ensuring that every message reflects the strength and spirit of the Rock Pride.

What We Do

On any given day, our team of skilled professionals is crafting engaging stories, designing impactful visuals, managing media relations, developing web and social media content, and analyzing marketing performance to inform strategy. We work collaboratively across the campus to create and amplify content that showcases SRU’s distinctive impact and excellence.

Our Areas of Expertise

• Integrated Messaging & Brand Strategy
  We are the stewards of SRU’s brand identity, ensuring consistency and creativity across all communications. From logos and templates to campus signage and marketing materials, we build tools and resources that enhance SRU’s image.

• Creative Storytelling
  Through photography, videography, and editorial content, we share the inspiring stories of SRU’s people, programs, and achievements.

• Digital Strategy
  As the digital face of SRU, we manage central websites and support online initiatives that provide a seamless and engaging user experience.

• Social Media & Public Affairs
  We oversee SRU’s primary social media accounts, fostering an active, inclusive online community while engaging with news outlets to share SRU’s successes with the world.

• Leadership & Crisis Communications
  We support SRU leaders in crafting clear, impactful messages and guide the campus community during times of change or critical updates.

Our purpose is to build a strong and cohesive brand for Slippery Rock University that reflects its values, achievements, and aspirations. By sharing SRU’s stories and fostering connections with diverse audiences, we contribute to a thriving campus community and support the mission of the University to provide a quality and affordable education to all.